Direct-to-Consumer Consulting
ABOUT ME
Hi, I'm Galen Becker Drace. I’ve been in sales since the late 1980s (if you count top candy bar sales in Little League). More importantly, I have been in a sales, hospitality, and logistics role for my entire career. I have lived and worked everywhere from Tokyo to Chicago, Milan to Los Angeles, New York to Hyderabad, and now the Napa Valley.
The key rules I live by:
- Be kind
- Be honest
- Always follow through
My time in the wine industry has been focused on all things Direct-to-Consumer (DTC). Prior to consulting, I spent years at two heralded wineries; Corison Winery and Stony Hill Vineyard. I've managed tasting rooms, wine clubs, e-commerce programs, events, inventories, and all other aspects of DTC.
I am the Executive Director of the Napa Valley Hospitality Forum; an industry group with 125+ wineries represented. The Forum works to provide its members with concrete deliverables and best practices in Hospitality and DTC.
WHAT I DO
Every project is tailored to the client.
I have done everything from an eight month overhaul of DTC systems to a two hour training.
INITIAL CONSULTATION
This is all about getting to know you and your winery.
It is not uncommon that a potential client isn't sure of where to start. The first step is the discovery phase; an agreed upon period of time for researching the winery and/or specific DTC programs.
To schedule a consultation email galen@beckerdrace.com and grab time on my calendar below.
AREAS OF FOCUS
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Full Systems Assessment and Overhaul
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A review of every part of your DTC program
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Wine Club Creation
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Wine Club Management
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Everything from a quick overhaul to running the club
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Plug and play club management
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Lost your club manager or DTC director? I will come in and take over while you hire a replacement
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Mailing List/Database
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Assess strengths and weakness
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Clean and consolidate
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Inventory
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I've overseen the overhaul of inventories for multiple small wineries
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Organize years/decades of inventory
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Training and Best Practices
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Create protocols
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Update systems
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Manage and facilitate trainings
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Virtual Tasting Programs
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Creation of new programs
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Assessment of current programs
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Customer Retention Programs
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Reduce attrition and increase engagement
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PROJECT MANAGEMENT
Communication is key.
Status updates are provided on a frequency of your choosing.
All projects are tackled with the utmost
transparency and efficiency.
PRIVACY & DISCRETION
All projects and clients are strictly confidential unless directed otherwise.
Due to the nature of my work, I am often privy to proprietary and sensitive information.
My contract is crystal clear when it comes to all aspects of privacy. An additional NDA can be signed should it be required.
WHAT IT'S LIKE TO WORK WITH ME
Galen is an absolute rockstar: kind, professional, and diplomatic! The perfect person for any role. He has the unique ability to connect with everyone he meets. He has a proven track record and knows how to get results when managing different personalities in the workplace. With a friendly demeanor and depth of knowledge across a myriad of topics, Galen is an asset.
Galen is reliable, knowledgeable, and trustworthy. He is a great asset and addition to our small sales team. Galen brings a wealth of knowledge and experience to every situation.
Galen truly cares about your wants and needs and always goes above and beyond. His communication and attention to detail are remarkable. Over the past 6 years, Galen has made sure each and every client gift, 350+ at a time, is delivered accurately in a timely fashion. Galen is a pleasure to work with.